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OUR FAB STORY

Demetria “Dee” Hayden is a licensed Cosmetologist and Cosmetology teacher; a certified Continued Education Sponsor (State of Illinois); and Certified Hair Loss Practitioner with 37+ years of experience in the hair care industry. Demetria Hayden is also the founder and CEO of Altogether Lovely, Inc., a hair management company that provides hair solutions through services, product sales, and education; and the founder of Healthful Hair Solutions®, a hair care product line formulated with key ingredients designed to nurture and promote a healthy scalp and hair─ and “Creating a Healthy Environment for Healthy Hair Growth”. 

Demetria originally created Healthful Hair Solutions Hair Care Line (formally known as Altogether Lovely Hair Care Products) out of a desire to come up with a solution to help her clients that were having scalp issues (e.g. dry, itchy, flaky, irritated scalps).  She teamed up with a chemist and began formulation.  After trial & error through case studies our “Scalp Facial” was finalized and introduced to our clients and eventually to the hair care industry market.   

Healthful Hair Solutions Scalp Facial is a 3-Step Scalp Exfoliation System designed to thoroughly cleanse the hair and scalp, by exfoliating old cells and bringing product build-up to the surface for effective removal. The exfoliating ingredients invigorate and moisturize the hair while also helping calm dry, itchy, scaly, and, or irritated scalp. The scalp facial creates an environment for healthy hair growth. 

Kenya Walker learned and gained an appreciation for hair care at the very young age of 3 when she would hang out with her mom at the salon. She easily picked up the technique of braiding and began assisting Demetria as “mommy’s little helper.” By her teenage years, Kenya worked as an assistant at the salon and later began taking her own clients. She went on to become a licensed hair braider under the State of Illinois. 

During her college years, Kenya discovered her true passion for Finance and went on to receive a B.S. in Finance from Roosevelt University. She later earned an MBA from the University of Chicago Booth School of Business with a concentration in Finance, Economics, and Behavioral Science. This strong educational background prepared Kenya to transition to overseeing the day-to-day operations of Altogether Lovely and its subsidiary Healthful Hair Solutions (HHS).  

As of 2021, Kenya became co-owner of HHS parent company, Altogether Lovely. She currently serves as Chief Financial Officer responsible for developing and implementing financial and operational plans for future growth of the business. 

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